HammondCare approached Cadence to help communicate what sets them apart: their expertise in handling the most challenging aged care cases. Their philosophy is centred on bringing care to people where they are, whether in residential, palliative, or their own homes to help them stay independent for as long as possible. We were tasked with bringing their ‘We Do’ campaign to life, a concept that highlights their commitment to staying by their clients’ side even when things get difficult.

Capturing the heart of ‘We Do’.

From a production standpoint, the challenge was to represent multiple care environments realistically while working within a single location. Following extensive scouting and site visits, we identified a property that could be styled into several distinct scenes. This allowed our crew to move quickly through a meticulous shot list while maintaining a high level of visual variety.

We collaborated with director Anita Lee and HammondCare’s Creative Director, Mike Barry, to ensure the tone of the piece was empathetic and authentic. A significant part of the project involved casting older talent who could genuinely represent the reality of frailty, while ensuring the shoot days remained light and supportive for them. The result was a suite of content that captured the essence of HammondCare’s in-home care services through a collaborative and sensitive production process.