MAF: An evergreen fundraising product
Fuel for Father’s Day began with MAF asking a question: How do we build an evergreen fundraising product that we can own for the long-term?
We worked to develop a scalable campaign concept – built around inviting supporters to make a simple gift card purchase on Father’s Day (around the value of a pair of socks).
Every jerrycan gifted for Father’s Day puts MAF in the air for 20 minutes – enough time to save a life!
INDUSTRY
- Aid and Development
- Faith-based
CLIENT
- Mission Aviation Fellowship (MAF) Australia
DISCIPLINE
- Visual Identity
- Logo and Brand
- Marketing Strategy
- Product Design
- Editorial and Print
- UX Design
- eCommerce Development
Every jerrycan gifted for Father’s Day puts us in the air for 20 minutes – enough time to save a life!
A big thankyou to the Mission Aviation Fellowship (MAF) team for their continued partnership and to the pilot and engineer Dad’s who helped make the campaign possible.
CREDITS
Creative Direction
Rich Thompson
Design
Carla Moran
Design
Alyssa Sheridan
Video
Brendan Ridley
COLLABORATORS
MAF CEO
Ian McDougall
Head of Communications & Public Relations
Eleanor Rivers
Marketing Communications
Kerrin Cunningham
Donor Relations
Edgar Voigts
But enough about us, let’s talk about you.
Book a free 30 minute scoping chat with us.
