BRAND AND WEBSITE DESIGN
Aifc exists to advance counselling education in Australia, and support mental health and wellbeing. Cadence was tasked to push their visual identity to the next level, and create a brand strategy to position them as a leader in Christian counselling. Part of this challenge included updating their website, to communicate course offerings for a range of student pathways.
We created a bold and modern visual style by introducing a new header font, refreshed colour palette and logo lockup. We strategically developed aifc’s website with a logical and clean navigation for a smooth user experience.