BRAND IDENTITY
In 2020, Elise McCann and Lucy Durack, two of Australia’s most bright and bubbly performers, found their industries shut down. Determined to not get sour, they were on a mission to create a ‘woo-woo’ free, pep-talk style app to nip small stresses in the bud.
Cadence helped bring to life a new pragmatic ‘app-roach’ to building resilience and optimism through branding and user interface design. Hey Lemonade provides an everyday tool for finding calm, building resilience and generating a renewed sense of possibility in situations when life gives you lemons.