Sports Chaplaincy Australia

Present in every season

SCA is the national sports network for chaplains serving in sporting clubs and communities around Australia. They partnered with Cadence to review their brand and communication strategy, and help them build a story that truely reflects the heart of their cause. Through collaboration with chaplains, staff and executives, we developed a new brand messaging platform for SCA : present in every season. When then set out to bring the new messaging to life through a fresh visual identity. Our challenge was to evolve SCA’s brand – keeping the DNA of their logo and colours, but bringing new life through imagery, colour and illustration. Over the years of working together, we’ve built out a bold brand language that unifies all of SCA’s communications.