Foster Care – ‘Love Is’ Commercial

Every week, Anglicare receives more than 100 requests to provide a safe home for a child in crisis. Yet it is still so hard to find good homes and families to care and love these kids. We worked with Anglicare to develop a campaign that would reframe foster care in our audiences minds - from fear to empowerment. We wanted to show the beauty, the possibility, and the challenge that comes from loving a child who needs it.