‘Meet Lemmy’ – Hey Lemonade

In 2020, Elise McCann and Lucy Durack, two of Australia’s most bright and bubbly performers, found their industries shut down. Determined to not get sour, they were on a mission to create a pep-talk style app to nip small stresses in the bud. The idea was to use two-minute pep talks to bolster mental health in young people. They needed a brand that would engage young people in simple mental health practices, as well as appealing to large corporates who might add it to their EVP.