MAF Beyond our Lifetime

MAF Australia wanted to encourage supporters to consider making a ‘bequest,’ a gift in their will that they would never personally see the fruit of. While MAF has a rich history of mission, for over 75 years, the concept of a legacy gift can feel abstract and distant. Our challenge was to create a cinematic narrative that bridged the gap between a foundational past and an unknown future. Our goal was to make the act of giving feel like a vital, enduring link in a long chain of mission work.