Make a Wish: Designing a world for donors

Make-A-Wish’s mission is to grant life-changing wishes for children with critical illnesses. To sustain this work, the organisation wanted to create a dedicated stewardship program to transform its loyal base of regular donors into long-term partners. However, they lacked a distinct product brand to cultivate these deep relationships. Our challenge was to build a regular giving product that captured this momentum, ensuring that the beautiful mission of Make-a-Wish continues for generations to come.