AFES: A national brand for local clubs
The Australian Fellowship of Evangelical Students (AFES) is a collective of 62 unique Christian Groups that meet on university campuses across Australia. Since COVID, fewer students are physically on-campus to attend their local group. AFES needed a brand that reflected their authority and trustworthiness. Our challenge was to unify these 62 different Christian groups under one banner without losing the local distinctiveness that makes each campus special. We set out to find a gap in the market for a brand that could feel warm and human, while remaining serious and intellectually credible – a true north to help students lift their eyes beyond the pressures of uni.
- Faith-based
- Education
- Australian Fellowship of Evangelical Students
- Social Media Strategy
- Brand Strategy
- Brand and Logo
- Visual Identity
- 2026
Our role was to shape these insights into a clear brand platform that could act as a true north. We explored multiple positioning pathways, tested them with leadership, and refined them through successive rounds of feedback.
Our goal was to create a brand that captured their credibility and relevance – and would make their groups instantly recognisable on campuses around the country.
Thank you to AFES for trusting the branding process, and engaging so thoughtfully every step of the way. We’re particularly thankful to the project team who managed stakeholder engagement with great care – we felt like a part of your team, and could not have done this without you.
But enough about us, let’s talk about you.
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