MAF: An immersive plane experience
Building on our long-term partnership with MAF, Cadence was invited to create an immersive experience to mark their 80-year anniversary. The goal was to design a walk-through journey that allowed attendees to step into the shoes of a MAF pilot, from pre-flight preparations to landing in remote communities. To make this engaging, we turned the real-world challenges MAF teams face daily into a series of problem-solving games. We designed custom puzzle pieces and interactive elements that required attendees to solve logistical hurdles to move through the event.
- Aid and Devleopment
- Faith-based
- Mission Aviation Fellowship (MAF) Australia
- Visual Identity
- Large Format and Signage
- Iconography
- Logo and Brand
- Marketing Strategy
- Product Design
- Editorial and Print
- 2025
By turning MAF’s daily operational challenges into an interactive journey, we helped attendees connect with an 80-year legacy of service through a hands-on, problem-solving experience.
We thank the Mission Aviation Fellowship (MAF) team for their continued partnership and for the opportunity to help celebrate such a significant milestone. We are particularly grateful to the pilots who shared their stories and technical expertise, and for the chance to experience a MAF flight firsthand to better inform our design process.
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