AFES: A national brand for local clubs

The Australian Fellowship of Evangelical Students (AFES) is a collective of 62 unique Christian Groups that meet on university campuses across Australia. Since COVID, fewer students are physically on-campus to attend their local group. AFES needed a brand that reflected their authority and trustworthiness. Our challenge was to unify these 62 different Christian groups under one banner without losing the local distinctiveness that makes each campus special. We set out to find a gap in the market for a brand that could feel warm and human, while remaining serious and intellectually credible – a true north to help students lift their eyes beyond the pressures of uni.