There is more than one victim of scamming – IJM

The public generally views digital scammers with frustration and contempt. IJM Australia faced the massive challenge of shifting this perception to reveal a darker reality: many scammers are themselves victims of human trafficking. The goal was to raise awareness for "forced scamming" and mobilise support for IJM’s rescue operations. We needed to create a narrative that would stop people from simply "blocking and deleting" and instead make them realise that there is more than one victim at the other end of the blue light.