Compassion: A local shoot with a global feel
Compassion tasked Cadence with launching their new app, Compassion Moments. This innovative platform allows sponsors and children to connect instantly through real-time photo sharing. Our goal was to capture the special emotional bond of a “shared moment” across thousands of miles. We aimed to show how technology fosters a sense of family, creating a campaign that felt both intimate and global. So even with a local shoot, the energy had to remain authentically international.
- Aid and Development
- Human Rights
- Purpose Driven
- Compassion
- Creative and Art Direction
- Digital Design
- Videography
- 2021
We aimed to show how technology fosters a sense of family, creating a campaign that felt both intimate and global.
It was a joy to partner with the Compassion team video campaign. COVID-19 meant we couldn’t shoot internationally, but thank you for trusting us, and for being open to a creative pivot that brought South Sudan, the Philippines, and Brazil to life right in our own backyard. We’re so grateful to help share the heart of the Compassion Moments campaign, and to celebrate the creativity, collaboration, and dedication that made it all happen.
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