Hope Economy: New name, new brand, same mission
In early 2024, Christians Against Poverty (CAP) Australia partnered with Cadence for a major brand transformation. While the original brand was well-known, it no longer accurately reflected the organisation’s evolving mission. The challenge was to create a new name and visual identity that articulated their unique work while preserving the goodwill built over years of service. We developed a bespoke process that prioritised stakeholder input at every stage through workshops, surveys, and focus groups.
INDUSTRY
- Social and Public Welfare
- Faith-based
CLIENT
- Hope Economy
DISCIPLINE
- Logo and Brand
- Visual Identity
- Brand Strategy
- Value Proposition and Messaging
YEAR
- 2024 – 2026
Moving from CAP Australia to Hope Economy was about more than just a name; it was about representing a thriving mission more authentically.
We’re proud to have helped build a brand that invites the Australian church to bring light and community to those facing financial struggle.
It was an honour to play a part in marking the next season of Hope Economy. Thank you to Nat for your support and assistance, we enjoyed this project so much.
CREDITS
Brand Strategy & Visual Identity
Clare Maxwell
Project Management
Claire Bernard
Design
Clare Potts
Design
Alyssa Sheridan
Producer & Editor
Ben Smith
Cinematographer
Brendan Ridley
Copywriting
Naomi Jones
Scriptwriter
Rich Thompson
Voiceover
Alyssa Sheridan
COLLABORATORS
CEO
Rosie Kendall – Hope Economy
Strategy & Project Management
Natalie Brinton – Consulting for Good
Animator
Tom Yanco
But enough about us, let’s talk about you.
Book a free 30 minute scoping chat with us.
