Cadence collaborated with First Nations researcher Donna Maree Stephens to develop a visual identity for DMS Research and Evaluation Consulting that blended her cultural background with corporate professionalism. Donna’s passion for assisting First Nations communities with research that forms the basis of life-changing policies for their people is beautiful and it was an honour to partner with her in this project.

Research with Heart

Donna’s visual branding was built on the foundation of her personal story, her Country, and her holistic research approach. When Donna first came to us, she presented us with a sketch of interconnecting mangroves on the back of a coaster. This was the visual starting point of a brand that used natural elements, connected illustrations, and circular infographics to communicate Country, research, and care. The resulting visual brand identity, featuring custom illustrations, successfully evokes the warmth and personal connection Donna brings to her work while remaining distinct in the corporate sector.