MAF UK: Animating the future

Mission Aviation Fellowship’s office in the UK invited Cadence to create a film that would encourage their supporters to persist in prayer for their global mission. Our challenge was to blend two worlds together – the reality of hardship in our present time and a vision of a beautiful future where all things are healed. The goal was to give viewers a renewed perspective on the lasting impact of their faithful support. This project aims to leave a lingering sense of peace, connecting today’s ministry with a much bigger story. 

INDUSTRY
  • Aid and Development
  • Faith-based
CLIENT
  • MAF UK
DISCIPLINE
  • Brand Strategy
  • Animation
  • Illustration
  • Scripting
YEAR
  • 2023
MAF UK: Animating the future
Read project outline
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By mixing raw location footage with ethereal animation, we bridged the gap between present hardship and a beautiful future. It’s a visual journey that turns a call to prayer into a moment of profound hope.

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We love the approach MAF UK took in inviting their church partners into the mission with them. What a joy it was to bring their vision to life with this project.

CREDITS
Creative Direction
Rich Thompson
Creative Direction
Clare Maxwell
Executive Producer
Anthea Godsmark
Illustration
Carla Moran
COLLABORATORS
Animation
Brad Allen

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