The Challenge

Library for All is on a mission to support global literacy by ensuring access to engaging and culturally relevant books. With their complex network of audiences – from partnering NGOs, to government grants, supporters, writers, illustrators, app developers and local communities around the world – our challenge was to clearly articulate their work and impact to stakeholders in a simple – yet playful – website design.

Our Approach

We began by workshopping the user experience, collaborating closely with the team at Library for All to understand the website users, their levels of understanding, and the actions they needed to take on the website. We also identified what was needed from a business perspective – the operations and functionality of the site. From there we developed the information architecture, using a similar format to other digital products – presenting the why, the what and the how in the first three navigational pages of the site.

The solution

When it came to UI design, we had the opportunity to broaden and evolve Library For All’s visual language through new illustrations and visual treatments. Our aim was to capture the innovative, digital side of their work in an interactive and playful way, while remaining true to their cross cultural work. We created a unique digital world using bright, bold colours, playful illustrations, and interactive elements to explore features of their products and services.