VIDEO PRODUCTION

More than a refugee

The Refugee Advice and Casework Service (RACS)

RACS approached Cadence to assist them in producing a series of videos for their EOFY fundraising campaign. Offering free legal help to people seeking protection in Australia, RACS hoped to shine a light on a client’s success story – illustrating the value of their work in helping real individuals, with unique stories, find certainty and safety in Australia.

Our approach

With a limited budget to work with, the challenge was to capture an interview with a client, some B Roll to illustrate this story as well as photography for a landing page and social posts – all while respecting the sensitive nature of the client’s story.
We delivered hero video along with 4 short social media reels, highlighting a different side of Maggie’s story. RACS posted the series to their social media channels, where the videos attracted thousands of views helping them to achieve to achieve their fundraising goals for the appeal.