Christ Church Inner West (CCIW) approached Cadence to develop a new visual identity that could unify three diverse sites and multiple congregations under one consistent brand. The Inner West is a unique melting pot of backgrounds and opinions, and CCIW wanted to demonstrate that they are a community integrated into this space, rather than separate from it. We worked with the CCIW community to unpack their common values, representing them through a bold new logo, color palette, and updated imagery.

A flexible visual identity

The design we created focuses on themes of shelter, diversity, and interconnecting conversations. The logo features physical buildings to represent the church’s presence in the Inner West, while intersecting shapes reflect the crossing over of people from all walks of life. The primary challenge was finding a style that each site could embrace while retaining its own unique personality. To solve this, we developed a clear hierarchy of brand marks and colours that can be combined in original ways across various formats, ensuring consistency without being rigid.