Bringing the mission to life

The experience was designed to be tactile and realistic. To set the tone from the start, every attendee was issued a boarding pass and a fake staff ID badge upon entry. The problem-solving games were rolled out on a series of custom-designed plinths and podiums, guiding people through the technical and emotional journey of a mission flight.

To ensure the games and narratives were accurate, the Cadence team had the opportunity to fly in a MAF plane, gaining first-hand insight into the unique conditions their pilots navigate. Beyond the physical event, we managed a dedicated EDM series to build anticipation and engagement with the MAF community throughout the anniversary period.

A shared path to a fresh brand

CAP already had a strong vision, which meant Cadence’s role was to help with their positioning, what their unique value proposition was, and how to explain what they do in a clear, but not overly simplistic way. The challenge was to facilitate this process by drawing on the wisdom in the room, through engaging staff, executive, donor audiences, and beneficiaries to understand what really makes CAP’s (now Hope Economy’s) work truly remarkable. 

Our Approach

Our team presented six brand positioning options, refining as we went. Once we had a clear strategy, we moved into their visual identity – presenting three draft concepts which went to testing, then another two visual identity systems which were based on the learnings from the testing. To begin, we tested new branding through the design of a pilot regular giving program called Good Yields. This strategic step provided real-world insights before committing to a full-scale rebrand. The brand officially launched as Hope Economy on 20 March 2026 to a very warm reception. This vibrant organisation is now ready to support the Australian church for years to come.

The Challenge

We were approached by Stanton Dahl Architects to design a bespoke web experience, focusing on their key messaging of ‘designing for the greater good’. We were required to use the existing brand elements and extend their messaging and visual identity further in a digital space. Designing a unique website for architecture was an appealing challenge. The website needed to be minimal enough to showcase the building projects, but have enough warmth and creative personality to stay true to their brand.

Our Approach

To deliver a successful design solution, we collaborated with Stanton Dahl to understand their objectives for the website and creative outcomes. We conducted competitor research, user profiles and a functionality audit.

We found that users of the site include potential and existing clients, industry peers, potential partners, project managers and staff.

A key opportunity uncovered by the research was to lean into Stanton Dahl’s storytelling focus, driven by their passion for social impact – something that set them apart from the competition. This was key in our approach in developing a visual system and overarching message for the website.

The Solution

We delivered a website that showcases their brand’s personality – by incorporating hero photography, stylised typography, playful graphic elements and pops of colour. 

We created a new visual device that represents their core values: Do Good, Be Good, Make Good. These shapes are also a visual identifier throughout the website, assigning each page to a value category.

The Challenge

Library for All is on a mission to support global literacy by ensuring access to engaging and culturally relevant books. With their complex network of audiences – from partnering NGOs, to government grants, supporters, writers, illustrators, app developers and local communities around the world – our challenge was to clearly articulate their work and impact to stakeholders in a simple – yet playful – website design.

Our Approach

We began by workshopping the user experience, collaborating closely with the team at Library for All to understand the website users, their levels of understanding, and the actions they needed to take on the website. We also identified what was needed from a business perspective – the operations and functionality of the site. From there we developed the information architecture, using a similar format to other digital products – presenting the why, the what and the how in the first three navigational pages of the site.

The solution

When it came to UI design, we had the opportunity to broaden and evolve Library For All’s visual language through new illustrations and visual treatments. Our aim was to capture the innovative, digital side of their work in an interactive and playful way, while remaining true to their cross cultural work. We created a unique digital world using bright, bold colours, playful illustrations, and interactive elements to explore features of their products and services. 

Clarifying the Power of a Collective

AUCD faced a complex communication hurdle: explaining the relationship between a central “University College” and its diverse, autonomous member colleges. To prospective member institutions, the benefits of joining a collective – such as self-accreditation and compliance support – can often feel bogged down in administrative jargon. AUCD needed a high-level brand film that could articulate their value proposition while honouring the distinct theological identities of each college, from mission-focused training to Catholic religious education.

A Metaphorical “Kingdom” Tapestry

Our creative strategy was to use a scripted, poetic voiceover that leaned into the metaphor of a “vast and colourful tapestry.” We developed a hybrid visual style that combined a scripted narrative with a sophisticated “animated thread” device. This allowed us to visually weave together disparate stories—missionaries, Indigenous leaders, and local church ministers—into one unified picture. By using the threads as a transition between the “animated world” and curated footage, we were able to illustrate the “common thread” of AUCD’s support without requiring on-site filming at every individual campus.

A Strategic Recruitment and Brand Asset

We delivered a cinematic explainer that serves as both an invitation and an educational tool for potential member colleges. The film successfully reframes “compliance” and “accreditation” as foundational strengths that provide members with the “freedom and confidence to dream.” By positioning AUCD as a facilitator of innovation and collaboration, the final production gives the University College a powerful visual identity. It effectively communicates that while each college is a unique strand, they are collectively “weaving the light of the gospel” into the world with greater impact together than they could alone.

With new mandatory reporting standards that began on 1 January, Australian boards faced a massive data challenge: greenhouse gas disclosures are no longer optional. We partnered with Fair Supply to launch a high-impact print campaign in the Australian Financial Review, as well as a digital campaign, positioning them as the essential partner for navigating this complexity. Our challenge was to cut through the noise and show leaders that while Scope 3 reporting is notoriously difficult, Fair Supply can deliver audit-ready results in weeks, not months.

Clarity over Complexity

Timing was critical, with the campaign launching in early November to reach decision-makers before the new requirements took effect. We built the creative around the ‘coming iceberg’ of emissions reporting, using bold print ads and animated digital ads to point company executives to what a defensible report actually looks like. By trading jargon for clarity, we turned a dense regulatory shift into a simple invitation to act. Our campaign showed that with the right platform, compliance doesn’t have to be a manual burden. 

The challenge

Every week, Anglicare receives more than 100 requests to provide a safe home for a child in crisis. Yet it is still so hard to find good homes and families to care and love these kids. We worked with Anglicare to develop a campaign that would reframe foster care in our audiences minds – from fear to empowerment. We wanted to show the beauty, the possibility, and the challenge that comes from loving a child who needs it. 

Our Approach

The campaign is inspired by the famous verses found in 1 Corinthians 13, love is patient, love is kind. Our messaging captures this call to love, showing that foster parents need not be experts, they just need to know how to love. With this in mind, we developed a series of videos and posters that capture the dark and light of life in a foster family. From providing shelter in the storm, to learning a TikTok dance. 

The Solution

We delivered a campaign brand which brought together a series of marketing executions, including a hero video, social media advertising, billboards, event collateral and church-focused print material. The look & feel was then packaged into a style guide which Anglicare’s internal team could use for future campaigns and storytelling around Foster care. 

FareShare provides nutritious meals to thousands of Australians via their charity kitchens, yet they often fly under the radar compared to larger food relief organisations. With their first-ever Giving Day on the horizon, FareShare saw a chance to not just raise vital funds, but to start a conversation that might shift the cultural narrative around food insecurity. Our challenge was to develop the campaign name, message, identity and experience. The goal was to engage new audiences, raise $100k in 12 hours, and provide a repeatable mechanism for future giving days. 

An Extra Plate

We built the campaign around a simple truth: Aussies look out for each other. That became the heart of FareShare’s “Great Australian Bite”. By focusing on familiar rituals and everyday language, we invited people to set an extra plate in solidarity and donate to help cook 40,000 meals for those doing it tough. We brought this to life through a vibrant new identity and a custom digital experience, creating a personal and joyful way for a new generation of supporters to join the FareShare mission.

Cadence collaborated with First Nations researcher Donna Maree Stephens to develop a visual identity for DMS Research and Evaluation Consulting that blended her cultural background with corporate professionalism. Donna’s passion for assisting First Nations communities with research that forms the basis of life-changing policies for their people is beautiful and it was an honour to partner with her in this project.

Research with Heart

Donna’s visual branding was built on the foundation of her personal story, her Country, and her holistic research approach. When Donna first came to us, she presented us with a sketch of interconnecting mangroves on the back of a coaster. This was the visual starting point of a brand that used natural elements, connected illustrations, and circular infographics to communicate Country, research, and care. The resulting visual brand identity, featuring custom illustrations, successfully evokes the warmth and personal connection Donna brings to her work while remaining distinct in the corporate sector.