The Challenge

We were approached by Stanton Dahl Architects to design a bespoke web experience, focusing on their key messaging of ‘designing for the greater good’. We were required to use the existing brand elements and extend their messaging and visual identity further in a digital space. Designing a unique website for architecture was an appealing challenge. The website needed to be minimal enough to showcase the building projects, but have enough warmth and creative personality to stay true to their brand.

Our Approach

To deliver a successful design solution, we collaborated with Stanton Dahl to understand their objectives for the website and creative outcomes. We conducted competitor research, user profiles and a functionality audit.

We found that users of the site include potential and existing clients, industry peers, potential partners, project managers and staff.

A key opportunity uncovered by the research was to lean into Stanton Dahl’s storytelling focus, driven by their passion for social impact – something that set them apart from the competition. This was key in our approach in developing a visual system and overarching message for the website.

The Solution

We delivered a website that showcases their brand’s personality – by incorporating hero photography, stylised typography, playful graphic elements and pops of colour. 

We created a new visual device that represents their core values: Do Good, Be Good, Make Good. These shapes are also a visual identifier throughout the website, assigning each page to a value category.

The Challenge

Library for All is on a mission to support global literacy by ensuring access to engaging and culturally relevant books. With their complex network of audiences – from partnering NGOs, to government grants, supporters, writers, illustrators, app developers and local communities around the world – our challenge was to clearly articulate their work and impact to stakeholders in a simple – yet playful – website design.

Our Approach

We began by workshopping the user experience, collaborating closely with the team at Library for All to understand the website users, their levels of understanding, and the actions they needed to take on the website. We also identified what was needed from a business perspective – the operations and functionality of the site. From there we developed the information architecture, using a similar format to other digital products – presenting the why, the what and the how in the first three navigational pages of the site.

The solution

When it came to UI design, we had the opportunity to broaden and evolve Library For All’s visual language through new illustrations and visual treatments. Our aim was to capture the innovative, digital side of their work in an interactive and playful way, while remaining true to their cross cultural work. We created a unique digital world using bright, bold colours, playful illustrations, and interactive elements to explore features of their products and services. 

With new mandatory reporting standards that began on 1 January, Australian boards faced a massive data challenge: greenhouse gas disclosures are no longer optional. We partnered with Fair Supply to launch a high-impact print campaign in the Australian Financial Review, as well as a digital campaign, positioning them as the essential partner for navigating this complexity. Our challenge was to cut through the noise and show leaders that while Scope 3 reporting is notoriously difficult, Fair Supply can deliver audit-ready results in weeks, not months.

Clarity over Complexity

Timing was critical, with the campaign launching in early November to reach decision-makers before the new requirements took effect. We built the creative around the ‘coming iceberg’ of emissions reporting, using bold print ads and animated digital ads to point company executives to what a defensible report actually looks like. By trading jargon for clarity, we turned a dense regulatory shift into a simple invitation to act. Our campaign showed that with the right platform, compliance doesn’t have to be a manual burden. 

FareShare provides nutritious meals to thousands of Australians via their charity kitchens, yet they often fly under the radar compared to larger food relief organisations. With their first-ever Giving Day on the horizon, FareShare saw a chance to not just raise vital funds, but to start a conversation that might shift the cultural narrative around food insecurity. Our challenge was to develop the campaign name, message, identity and experience. The goal was to engage new audiences, raise $100k in 12 hours, and provide a repeatable mechanism for future giving days. 

An Extra Plate

We built the campaign around a simple truth: Aussies look out for each other. That became the heart of FareShare’s “Great Australian Bite”. By focusing on familiar rituals and everyday language, we invited people to set an extra plate in solidarity and donate to help cook 40,000 meals for those doing it tough. We brought this to life through a vibrant new identity and a custom digital experience, creating a personal and joyful way for a new generation of supporters to join the FareShare mission.

Emu Music came to us with a vision to build the ultimate resource for church music teams, but they’d reached the limits of what their existing platform could handle. We stepped in to build Hymnbook 2.0 – a custom web app designed to house hundreds of songs and recordings in a way that’s simple and intuitive to navigate. Unlike other music databases where it can be easy to get lost, we focused on creating a curated experience that sets Emu apart by prioritising quality over quantity.

Reimagined for Today

To make the app a true daily tool, we built in custom membership features so users can create and share their own playlists with their teams. We also integrated a multi-track player for practice and added helpful theological resources to guide service planning. The final design goes beyond the standard library of songs by offering a smart, educational tool that helps churches find exactly the right music they’re looking for.

The Australian Fellowship of Evangelical students (AFES) is a collective of 62 unique Christian Groups that meet on university campuses across Australia. Since COVID, fewer students are physically on-campus to attend their local group. AFES needed a brand that reflected their authority and trustworthiness. Our challenge was to unify 62 different Christian groups under one banner without losing the local distinctiveness that makes each campus special. We set out to find a gap in the market for a brand that could feel warm and human, while remaining serious and intellectually credible – a true north to help students lift their eyes beyond the pressures of uni.

A New Chapter

Building on a foundation of deep research and fellowship-wide workshops, we developed a visual identity centred on the idea of perspective. Inspired by the ‘Explorer’ archetype and outdoor brands like Patagonia, the system uses a framing device that acts like a lens, helping students explore deeper questions and orient life around something greater. To keep things flexible, we designed a modular logo framework and a shared palette of twelve colours, giving local teams ownership of their look while staying clearly part of the national family.

Building on a foundation of deep research and fellowship-wide workshops, we developed a visual identity centred on the idea of perspective. Inspired by the ‘Explorer’ archetype and outdoor brands like Patagonia, the system uses a framing device that acts like a lens, helping students explore deeper questions and orient life around something greater. To keep things flexible, we designed a modular logo framework and a shared palette of twelve colours, giving local teams ownership of their look while staying clearly part of the national family.

We collaborated with Scripture Union (SU) NSW to develop their EOFY fundraising strategy, focusing on critical youth work and support programs in public schools. To map the current landscape, we interviewed Scripture teachers, ministry workers, and student leaders. We learned that it’s increasingly difficult for students to hear the gospel in schools, and reduced funding is one of the contributing factors. Our goal was to create a strategy that moved beyond statistics to highlight the real, human stories unfolding on the ground. We needed a campaign that could mobilise a loyal donor base to protect opportunities for students talking openly about their faith. 

Empowering the next generation

We developed a call to action that our audience could stand behind : ‘Back the Brave’. This messaging strategy centres around supporting the students who run the groups that meet in public schools every week. We brought this to life through a visual identity featuring hand-drawn illustrations and photography that captured these everyday students as positive ‘lights’among their peers. The multi-channel solution included a landing page, social media content, and appeal letters, capped off by a feature interview on Hope 103.2. By the conclusion of the campaign, SU NSW successfully reached their ambitious fundraising goal.

The Challenge

Compassion tasked Cadence with the challenge of creating a video campaign to introduce their new app, Compassion Moments, to the world. The Compassion Moments app would allow a whole new level of communication between a sponsor child and their sponsor family through photo sharing in real-time.  

One rhythm, multiple places

While music is traditionally introduced during the final stages of post-production, the approach for this project prioritised early integration to shape the overall creative direction. Establishing the musical foundation at the outset served as a structural guide, informing the rhythm and tone of the entire production process. The song was played on set during every scene to ensure a unified pulse across three distinct scenarios which allowed rhythm to be woven directly into the action, coordinating elements such as skipping ropes, classroom clapping, and camera movement into a cohesive framework. This is intended to mirror the Compassion mission which spans the entire globe, but is united in a single purpose.

Christ Church Inner West (CCIW) approached Cadence to develop a new visual identity that could unify three diverse sites and multiple congregations under one consistent brand. The Inner West is a unique melting pot of backgrounds and opinions, and CCIW wanted to demonstrate that they are a community integrated into this space, rather than separate from it. We worked with the CCIW community to unpack their common values, representing them through a bold new logo, color palette, and updated imagery.

A flexible visual identity

The design we created focuses on themes of shelter, diversity, and interconnecting conversations. The logo features physical buildings to represent the church’s presence in the Inner West, while intersecting shapes reflect the crossing over of people from all walks of life. The primary challenge was finding a style that each site could embrace while retaining its own unique personality. To solve this, we developed a clear hierarchy of brand marks and colours that can be combined in original ways across various formats, ensuring consistency without being rigid.