Bringing the mission to life

The experience was designed to be tactile and realistic. To set the tone from the start, every attendee was issued a boarding pass and a fake staff ID badge upon entry. The problem-solving games were rolled out on a series of custom-designed plinths and podiums, guiding people through the technical and emotional journey of a mission flight.

To ensure the games and narratives were accurate, the Cadence team had the opportunity to fly in a MAF plane, gaining first-hand insight into the unique conditions their pilots navigate. Beyond the physical event, we managed a dedicated EDM series to build anticipation and engagement with the MAF community throughout the anniversary period.

A shared path to a fresh brand

CAP already had a strong vision, which meant Cadence’s role was to help with their positioning, what their unique value proposition was, and how to explain what they do in a clear, but not overly simplistic way. The challenge was to facilitate this process by drawing on the wisdom in the room, through engaging staff, executive, donor audiences, and beneficiaries to understand what really makes CAP’s (now Hope Economy’s) work truly remarkable. 

Our Approach

Our team presented six brand positioning options, refining as we went. Once we had a clear strategy, we moved into their visual identity – presenting three draft concepts which went to testing, then another two visual identity systems which were based on the learnings from the testing. To begin, we tested new branding through the design of a pilot regular giving program called Good Yields. This strategic step provided real-world insights before committing to a full-scale rebrand. The brand officially launched as Hope Economy on 20 March 2026 to a very warm reception. This vibrant organisation is now ready to support the Australian church for years to come.

With new mandatory reporting standards that began on 1 January, Australian boards faced a massive data challenge: greenhouse gas disclosures are no longer optional. We partnered with Fair Supply to launch a high-impact print campaign in the Australian Financial Review, as well as a digital campaign, positioning them as the essential partner for navigating this complexity. Our challenge was to cut through the noise and show leaders that while Scope 3 reporting is notoriously difficult, Fair Supply can deliver audit-ready results in weeks, not months.

Clarity over Complexity

Timing was critical, with the campaign launching in early November to reach decision-makers before the new requirements took effect. We built the creative around the ‘coming iceberg’ of emissions reporting, using bold print ads and animated digital ads to point company executives to what a defensible report actually looks like. By trading jargon for clarity, we turned a dense regulatory shift into a simple invitation to act. Our campaign showed that with the right platform, compliance doesn’t have to be a manual burden. 

The challenge

Every week, Anglicare receives more than 100 requests to provide a safe home for a child in crisis. Yet it is still so hard to find good homes and families to care and love these kids. We worked with Anglicare to develop a campaign that would reframe foster care in our audiences minds – from fear to empowerment. We wanted to show the beauty, the possibility, and the challenge that comes from loving a child who needs it. 

Our Approach

The campaign is inspired by the famous verses found in 1 Corinthians 13, love is patient, love is kind. Our messaging captures this call to love, showing that foster parents need not be experts, they just need to know how to love. With this in mind, we developed a series of videos and posters that capture the dark and light of life in a foster family. From providing shelter in the storm, to learning a TikTok dance. 

The Solution

We delivered a campaign brand which brought together a series of marketing executions, including a hero video, social media advertising, billboards, event collateral and church-focused print material. The look & feel was then packaged into a style guide which Anglicare’s internal team could use for future campaigns and storytelling around Foster care. 

FareShare provides nutritious meals to thousands of Australians via their charity kitchens, yet they often fly under the radar compared to larger food relief organisations. With their first-ever Giving Day on the horizon, FareShare saw a chance to not just raise vital funds, but to start a conversation that might shift the cultural narrative around food insecurity. Our challenge was to develop the campaign name, message, identity and experience. The goal was to engage new audiences, raise $100k in 12 hours, and provide a repeatable mechanism for future giving days. 

An Extra Plate

We built the campaign around a simple truth: Aussies look out for each other. That became the heart of FareShare’s “Great Australian Bite”. By focusing on familiar rituals and everyday language, we invited people to set an extra plate in solidarity and donate to help cook 40,000 meals for those doing it tough. We brought this to life through a vibrant new identity and a custom digital experience, creating a personal and joyful way for a new generation of supporters to join the FareShare mission.

Cadence collaborated with First Nations researcher Donna Maree Stephens to develop a visual identity for DMS Research and Evaluation Consulting that blended her cultural background with corporate professionalism. Donna’s passion for assisting First Nations communities with research that forms the basis of life-changing policies for their people is beautiful and it was an honour to partner with her in this project.

Research with Heart

Donna’s visual branding was built on the foundation of her personal story, her Country, and her holistic research approach. When Donna first came to us, she presented us with a sketch of interconnecting mangroves on the back of a coaster. This was the visual starting point of a brand that used natural elements, connected illustrations, and circular infographics to communicate Country, research, and care. The resulting visual brand identity, featuring custom illustrations, successfully evokes the warmth and personal connection Donna brings to her work while remaining distinct in the corporate sector.

Emu Music came to us with a vision to build the ultimate resource for church music teams, but they’d reached the limits of what their existing platform could handle. We stepped in to build Hymnbook 2.0 – a custom web app designed to house hundreds of songs and recordings in a way that’s simple and intuitive to navigate. Unlike other music databases where it can be easy to get lost, we focused on creating a curated experience that sets Emu apart by prioritising quality over quantity.

Reimagined for Today

To make the app a true daily tool, we built in custom membership features so users can create and share their own playlists with their teams. We also integrated a multi-track player for practice and added helpful theological resources to guide service planning. The final design goes beyond the standard library of songs by offering a smart, educational tool that helps churches find exactly the right music they’re looking for.

The Australian Fellowship of Evangelical students (AFES) is a collective of 62 unique Christian Groups that meet on university campuses across Australia. Since COVID, fewer students are physically on-campus to attend their local group. AFES needed a brand that reflected their authority and trustworthiness. Our challenge was to unify 62 different Christian groups under one banner without losing the local distinctiveness that makes each campus special. We set out to find a gap in the market for a brand that could feel warm and human, while remaining serious and intellectually credible – a true north to help students lift their eyes beyond the pressures of uni.

A New Chapter

Building on a foundation of deep research and fellowship-wide workshops, we developed a visual identity centred on the idea of perspective. Inspired by the ‘Explorer’ archetype and outdoor brands like Patagonia, the system uses a framing device that acts like a lens, helping students explore deeper questions and orient life around something greater. To keep things flexible, we designed a modular logo framework and a shared palette of twelve colours, giving local teams ownership of their look while staying clearly part of the national family.

Building on a foundation of deep research and fellowship-wide workshops, we developed a visual identity centred on the idea of perspective. Inspired by the ‘Explorer’ archetype and outdoor brands like Patagonia, the system uses a framing device that acts like a lens, helping students explore deeper questions and orient life around something greater. To keep things flexible, we designed a modular logo framework and a shared palette of twelve colours, giving local teams ownership of their look while staying clearly part of the national family.

We collaborated with Scripture Union (SU) NSW to develop their EOFY fundraising strategy, focusing on critical youth work and support programs in public schools. To map the current landscape, we interviewed Scripture teachers, ministry workers, and student leaders. We learned that it’s increasingly difficult for students to hear the gospel in schools, and reduced funding is one of the contributing factors. Our goal was to create a strategy that moved beyond statistics to highlight the real, human stories unfolding on the ground. We needed a campaign that could mobilise a loyal donor base to protect opportunities for students talking openly about their faith. 

Empowering the next generation

We developed a call to action that our audience could stand behind : ‘Back the Brave’. This messaging strategy centres around supporting the students who run the groups that meet in public schools every week. We brought this to life through a visual identity featuring hand-drawn illustrations and photography that captured these everyday students as positive ‘lights’among their peers. The multi-channel solution included a landing page, social media content, and appeal letters, capped off by a feature interview on Hope 103.2. By the conclusion of the campaign, SU NSW successfully reached their ambitious fundraising goal.

Christ Church Inner West (CCIW) approached Cadence to develop a new visual identity that could unify three diverse sites and multiple congregations under one consistent brand. The Inner West is a unique melting pot of backgrounds and opinions, and CCIW wanted to demonstrate that they are a community integrated into this space, rather than separate from it. We worked with the CCIW community to unpack their common values, representing them through a bold new logo, color palette, and updated imagery.

A flexible visual identity

The design we created focuses on themes of shelter, diversity, and interconnecting conversations. The logo features physical buildings to represent the church’s presence in the Inner West, while intersecting shapes reflect the crossing over of people from all walks of life. The primary challenge was finding a style that each site could embrace while retaining its own unique personality. To solve this, we developed a clear hierarchy of brand marks and colours that can be combined in original ways across various formats, ensuring consistency without being rigid.