We teamed up with HammondCare to bring their ‘Team You’ campaign to life, shining a light on the support network behind in-home aged care. Our challenge was to coordinate a complex production while keeping every moment completely real – using actual clients, volunteers, and staff as talent. We captured the heart of their mission through a hero film and a suite of digital assets designed to boost awareness for their at-home services.

Keeping it Real

To keep the storytelling authentic, our approach had to be as gentle as the service itself. We worked closely with families and translators to ensure everyone felt comfortable and safe sharing their stories in their own homes. The result is a soulful, scalable creative production that celebrates genuine relationships and is ready to grow alongside their mission.

A shared path to a fresh brand

CAP already had a strong vision, which meant Cadence’s role was to help with their positioning, what their unique value proposition was, and how to explain what they do in a clear, but not overly simplistic way. The challenge was to facilitate this process by drawing on the wisdom in the room, through engaging staff, executive, donor audiences, and beneficiaries to understand what really makes CAP’s (now Hope Economy’s) work truly remarkable. 

Our Approach

Our team presented six brand positioning options, refining as we went. Once we had a clear strategy, we moved into their visual identity – presenting three draft concepts which went to testing, then another two visual identity systems which were based on the learnings from the testing. To begin, we tested new branding through the design of a pilot regular giving program called Good Yields. This strategic step provided real-world insights before committing to a full-scale rebrand. The brand officially launched as Hope Economy on 20 March 2026 to a very warm reception. This vibrant organisation is now ready to support the Australian church for years to come.

Escaping Scam City is the second season of The Fight of My Life, a gripping, six-part immersive podcast produced in partnership with IJM Australia. It follows the true story of Micah and Ava, a young couple whose search for work lured them into the world of industrial-scale scam centres in Southeast Asia. We led the narrative strategy and production to translate the harrowing reality of ‘cyber slavery’ into a high-impact, cinematic audio journey.

Continuing the legacy

Following the success of Finding Ruby, the podcast’s first season, this second series exposes the calculated mechanics of ‘pig-butchering’ scams and the forced labour behind them. Our aim was to create an immersive audio journey that captures the reality for those inside scam compounds, while also highlighting the deception used to target victims on the other side of the screen. It is an honour to give voice to these stories, using powerful storytelling to raise awareness of the dark intersection between cybercrime and human trafficking.

Bringing Ruby’s story to light

The seeds of this podcast series were sown through our long-standing partnership with International Justice Mission (IJM). Having worked with IJM since 2016, Cadence founder Rich Thompson first heard of the realities of Online Sexual Exploitation of Children (OSEC), years before the project began. The concept for the podcast took shape after Ruby shared her experiences at an IJM fundraising dinner in Sydney in 2021. A few months after this dinner, Rich and IJM Colleague Lydia Bowden took the idea of telling this story publicly to IJM, and then to Ruby – and the rest is history.

Clarifying the Power of a Collective

AUCD faced a complex communication hurdle: explaining the relationship between a central “University College” and its diverse, autonomous member colleges. To prospective member institutions, the benefits of joining a collective – such as self-accreditation and compliance support – can often feel bogged down in administrative jargon. AUCD needed a high-level brand film that could articulate their value proposition while honouring the distinct theological identities of each college, from mission-focused training to Catholic religious education.

A Metaphorical “Kingdom” Tapestry

Our creative strategy was to use a scripted, poetic voiceover that leaned into the metaphor of a “vast and colourful tapestry.” We developed a hybrid visual style that combined a scripted narrative with a sophisticated “animated thread” device. This allowed us to visually weave together disparate stories—missionaries, Indigenous leaders, and local church ministers—into one unified picture. By using the threads as a transition between the “animated world” and curated footage, we were able to illustrate the “common thread” of AUCD’s support without requiring on-site filming at every individual campus.

A Strategic Recruitment and Brand Asset

We delivered a cinematic explainer that serves as both an invitation and an educational tool for potential member colleges. The film successfully reframes “compliance” and “accreditation” as foundational strengths that provide members with the “freedom and confidence to dream.” By positioning AUCD as a facilitator of innovation and collaboration, the final production gives the University College a powerful visual identity. It effectively communicates that while each college is a unique strand, they are collectively “weaving the light of the gospel” into the world with greater impact together than they could alone.

The challenge

Every week, Anglicare receives more than 100 requests to provide a safe home for a child in crisis. Yet it is still so hard to find good homes and families to care and love these kids. We worked with Anglicare to develop a campaign that would reframe foster care in our audiences minds – from fear to empowerment. We wanted to show the beauty, the possibility, and the challenge that comes from loving a child who needs it. 

Our Approach

The campaign is inspired by the famous verses found in 1 Corinthians 13, love is patient, love is kind. Our messaging captures this call to love, showing that foster parents need not be experts, they just need to know how to love. With this in mind, we developed a series of videos and posters that capture the dark and light of life in a foster family. From providing shelter in the storm, to learning a TikTok dance. 

The Solution

We delivered a campaign brand which brought together a series of marketing executions, including a hero video, social media advertising, billboards, event collateral and church-focused print material. The look & feel was then packaged into a style guide which Anglicare’s internal team could use for future campaigns and storytelling around Foster care. 

MAF Australia wanted to encourage supporters to consider making a ‘bequest,’ a gift in their will that they would never personally see the fruit of. While MAF has a rich history of mission, for over 75 years, the concept of a legacy gift can feel abstract and distant. Our challenge was to create a cinematic narrative that bridged the gap between a foundational past and an unknown future. Our goal was to make the act of giving feel like a vital, enduring link in a long chain of mission work.

A Lifeline Beyond a Lifetime 

Our creative strategy centred on the story of pilot Harry Hartwig. Harry’s sudden death just three months after establishing the work of MAF in Papua New Guinea, meant he never saw the extraordinary impact of his labor. We sought to emphasise this by using a “parallel narrative” technique, pairing 8mm-style footage with a modern-day pilot’s voiceover to reveal a powerful twist: Harry’s legacy was sustained by the faithful supporters who came after him. This film reframes a bequest from a financial transaction into a moving, emotive tool. It invites donors to join a historic lineage that keeps planes in the sky for generations to come.

HammondCare approached Cadence to help communicate what sets them apart: their expertise in handling the most challenging aged care cases. Their philosophy is centred on bringing care to people where they are, whether in residential, palliative, or their own homes to help them stay independent for as long as possible. We were tasked with bringing their ‘We Do’ campaign to life, a concept that highlights their commitment to staying by their clients’ side even when things get difficult.

Capturing the heart of ‘We Do’.

From a production standpoint, the challenge was to represent multiple care environments realistically while working within a single location. Following extensive scouting and site visits, we identified a property that could be styled into several distinct scenes. This allowed our crew to move quickly through a meticulous shot list while maintaining a high level of visual variety.

We collaborated with director Anita Lee and HammondCare’s Creative Director, Mike Barry, to ensure the tone of the piece was empathetic and authentic. A significant part of the project involved casting older talent who could genuinely represent the reality of frailty, while ensuring the shoot days remained light and supportive for them. The result was a suite of content that captured the essence of HammondCare’s in-home care services through a collaborative and sensitive production process.

Restoring Lives

Many churches feel called to help people leaving prison, but a fear of the unknown often gets in the way. Prison Fellowship Australia needed to bridge this gap, so we created a film designed to replace that hesitation with courage. We aimed to address the biases of the church while honouring the vulnerability of those re-entering society, providing a clear visual roadmap for congregations to become ‘Restoration Hubs’.

The Courage to Welcome

We told this story through the parallel lives of a minister and a former inmate, pairing their morning routines to show just how much they have in common. By focusing on small, human moments like getting dressed and drinking a coffee, we sought to demystify the reintegration process and build a foundation of trust. The result is a powerful tool that helps ministers see themselves as part of the journey, inviting them to move past fear and welcome people into the church community.

The Challenge

Compassion tasked Cadence with the challenge of creating a video campaign to introduce their new app, Compassion Moments, to the world. The Compassion Moments app would allow a whole new level of communication between a sponsor child and their sponsor family through photo sharing in real-time.  

One rhythm, multiple places

While music is traditionally introduced during the final stages of post-production, the approach for this project prioritised early integration to shape the overall creative direction. Establishing the musical foundation at the outset served as a structural guide, informing the rhythm and tone of the entire production process. The song was played on set during every scene to ensure a unified pulse across three distinct scenarios which allowed rhythm to be woven directly into the action, coordinating elements such as skipping ropes, classroom clapping, and camera movement into a cohesive framework. This is intended to mirror the Compassion mission which spans the entire globe, but is united in a single purpose.